Tuesday, September 2, 2014

KECOBAT to represent Community Based Tourism Enterprises during this year’s Magical Kenya Travel Expo

Magical Kenya Travel Expo is a re-leading annual event in the African Region organized by Kenya Tourism Board (KTB) that hosts overseas source markets that brings together, travel agents, tour operators and hoteliers. It gathers all the tour operators, travel agents, and destination managers. It is a unique opportunity for the tourism business operators to meet their clients, network, market and discuss business.

The Magical Kenya Travel Expo (MKTE) is one of the fastest growing exhibitions in the tourism industry aimed at raising the profile of Kenya’s destination. It has become an important and influential platform for tourism networking and business transactions.

The exhibition aims at showcasing Kenya as a world class tourism destination to top notch international trade. It is a key pillar of the Board’s marketing strategies aimed at increasing the tourist arrival numbers and tourism revenue receipts in line with Vision 2030.

KTB will be hosting the fourth edition of Magical Kenya Travel Expo scheduled for the 8th - 10th October, 2014. The event is dubbed “Recovery: Getting Kenya’s Tourism Back On Track”. The event will be held at Kenyatta International Convention Centre (KICC).

As an umbrella organization of Community Based Tourism Enterprises in the country, Kenya Community Based Tourism Network (KECOBAT) will be exhibiting at the event. KECOBAT will represent hundreds of Community Based Tourism Enterprises who are often the key to tourism diversification in the country. The institution has spearheaded a number of products including Homestays development, agro-tourism and cultural tourism in Kenya.

As part of the EXPO various speakers will grace MKTE seminars with topics which will touch subjects on crisis management, market diversification, capitalizing on social media, sustainability, domestic tourism, research, brand and product development. 

The seminars will be conducted on Tuesday, 7th of October 2014, from 8.30 a.m. to 6.00 p.m. at the Kenyatta International Convention Centre (KICC), Aberdare/Lenana Conference Rooms.

For more information visit MKTE site

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