Nairobi,
Kenya – Kenya Community Based Tourism Network (KECOBAT) a membership umbrella
organization for CBT, has initiated affiliate programs.
KECOBAT promotes
the development of Community Based Tourism Enterprises in the country by
developing Homestays, Agro-tourism and Cultural Heritage.
On its
official website www.kecobat.org
the organization states its key objectives of acting as the voice of the locals
involved in the tourism sector. With current travel being more experiential and
leisure based, KECOBAT has become one of the leading institutions to promote
these niche products in attempt to help the country diversify its tourism for
wider consumption.
The institution
spearheaded the development of homestays criteria, a document that is now owned
by the government and is in force as guideline for homestays operators. Download
the criteria here.
The homestays
website www.homestayskenya.org
that was developed by KECOBAT is a first time basic site to host and market
homestays operators in Kenya. The site is, however, being restructured to allow
online reservation for these homestay operators to guests.
The websites
promotes homestay accommodations to their customers, allowing their visitors
and community members to explore the idea of staying in one of over 1,650
host-present accommodations currently in the database.
Homestays
are an increasingly popular lodging option for consumers of all ages who want a
more personalized, immersive and authentic travel experience. By connecting
guests with hosts that share their interests and accommodations that fit their
needs, KECOBAT has become the leading marketplace for host-present
accommodations, a fast growing travel segment.
It is continuously
seeking to partner and network with other international institutions with a
need to integrate options to help maximize earning potential, ranging from
direct tracked online links from a selection of banners and buttons right through
to more seamless website solutions.
KECOBAT
has put in place offers of highly competitive commission structures, allowing home
owners to earn commissions on a cost-per-sale basis. The affiliate programs are
currently free to join, no application or setup fees or ongoing costs. With the
coming in the newly formed Tourism Regulatory Authority, and the government
through the Directorate of Tourism, KECOBAT is looking forward to a successful and
sustainable development of these programmes in Kenya.
The
homestay market is a rapidly growing and exciting space. It has evolved well
beyond its primarily educational origins, with a majority of guests travelling
for leisure today. Business travel is up significantly as well, and the typical
age of guests reflects these changes. There is currently significant growth in
guests over the age of 29 in the past year as the appeal of a less expensive,
personal and unique experience becomes clear.
KECOBAT
is also significantly looking at creating experience in building and managing
relationships to maximize sales and revenue opportunities both for the
government and home owners.
We view
partnerships as an integral way to showcase and promote these unique travel
products. Therefore, the development of this program will bring in tour operators,
guides, the locals, private sector players, government institutions and all
other bodies that will make it a success.
Today’s
visitors travel with the main aim of getting to engage in a more personal local
experience with an end result of getting more value for their money.